CONVENTION SCHEDULE
Thursday, October 31
| 10 a.m. - 5 p.m. | Trade Show Move-in |
| 3 p.m. - 7 p.m. | Registration Open |
Friday, November 1
| 6:30 a.m. - 5 p.m. | Registration Open |
| 7:30 a.m. - 5 p.m. | National Angus Tour (ticketed event) |
| 8 a.m. - 5 p.m. | Beef Blitz (ticketed event) |
| 8 a.m. - 3 p.m. | Trade Show Move-in |
| 5 p.m. - 7 p.m. | Trade Show Grand Opening and Welcome Reception |
Saturday, November 2
| 7:00 a.m. - 5 p.m. | Registration Open |
| 8 a.m. | Opening General Session |
| 9:30 a.m. – 12 p.m. | BQA Training |
| 9:30 a.m. - 3:30 p.m. | Trade Show Open |
| 10:15 a.m. - 10:45 a.m. | Medgene Learning Lounge |
| 10:30 a.m. - 12 p.m. | Skillathon |
| 11 a.m. - 11:30 a.m. | Vytelle Learning Lounge |
| 11:30 a.m. - 1 p.m. | Lunch in the Trade Show featuring Certified Angus Beef® |
| 1 p.m. | Genetics Symposium |
| 2:30 p.m. - 3 p.m. | Corn Growers Cattlemen's Education Series Learning Lounge |
| 2 p.m. - 3:15 p.m. | American Angus Auxiliary Annual Meeting |
| 3:15 p.m. - 3:45 p.m. | Merck Animal Health Learning Lounge |
| 3:30 p.m. - 5:30 p.m. | American Angus Association Board of Directors Candidate Forum |
| 3:30 p.m. - 5:30 p.m. | Angus University: Capturing Value Commercial Cattlemen's Session |
| 5:30 p.m. - 7 p.m. | State Caucuses |
| 5:30 p.m. - 7 p.m. | BQA Bash |
| 7:30 p.m. - 10:30 p.m. | Candidate Reception |
Sunday, November 3
| 7:30 a.m. - 7 p.m. | Registration Open |
| 7:30 a.m. - 8:30 a.m. | American Angus Auxiliary Breakfast (ticketed event) |
| 8:30 a.m. | Inspirational Session |
| 9:45 a.m. - 12:30 p.m. | Angus University Workshops |
| 9 a.m. - 11:30 a.m. | Miss American Angus Speeches |
| 12:00 p.m. - 5 p.m. | Trade Show Open |
| 12 p.m. - 2 p.m. | Skillathon |
| 12 p.m. - 1:30 p.m. | Lunch in the Trade Show featuring Certified Angus Beef® |
| 1:30 p.m. - 2 p.m. | Trans Ova Learning Lounge |
| 2:15 p.m. - 2:45 p.m. | Neogen Learning Lounge |
| 3 p.m. - 3:30 p.m. | Priefert Learning Lounge |
| 3:45 p.m. - 4:15 p.m. | AngusLink Learning Lounge |
| 4:45 p.m. | Grand Prize Giveaways in Tradeshow |
| 5 p.m. - 6 p.m. | Past Presidents and Directors Reception (invitation only) |
| 5 p.m. - 6 p.m. | Young Cattlemen's Reception (ticketed event) |
| 5:30 p.m. - 9 p.m. | American Angus Association Awards Night Reception and Dinner (ticketed event) |
Monday, November 4
| 7 a.m. - 9 a.m. | Registration Open |
| 7 a.m. - 1 p.m. | Trade Show Move out |
| 7 a.m. - 9 a.m. | Brunch |
| 8 a.m. | 141st Annual Convention of Delegates of the American Angus Association |
Keynote Sessions
Saturday
8:00 a.m.
Welcome to the 2024 Angus Convention: Where Tradition Inspires Innovation
Keynote Speaker: Mark McCully, CEO of the American Angus Association
Today’s Angus Cow is a culmination of a 151 years of American breeding. Together generations have worked tirelessly to build a breed that now influences 80% of the U.S. cow herd. In 10, 50, 100 years, what will this generation’s mark on the Angus breed be? Let’s define it, breed it and build it together!
Opening General Session: Disruptive and UN-Traditional Marketing; Branding and Relationship Expert
Keynote Speaker: Scott Stratten
Disruptive and UN-Traditional Marketing; Branding and Relationship Expert
The ability to build relationships and be heard by your market has never been greater, but it is overwhelming to determine what tools to use. This entertaining and thought-provoking talk covers both online and offline methods of staying in front of your target audience so that when they have the need to buy, they choose you.
1:00 p.m.
Genetics Symposium
The Genetic Key: Revolutionizing Animal Health in Beef Cattle Through Genetics
How can genetics play a role in addressing health challenges in beef cattle? From hereditary diseases to resilience against environmental stressors, we will explore advancements made in other species, and how genetic advancements could transform the landscape of beef cattle management. Discover how harnessing genetic insights can not only mitigate health issues but also enhance productivity, sustainability, and profitability within the beef industry.
Sunday
8:30 a.m.
Inspirational Session: No Bad Days
Keynote Speaker: Hunter Pinke
No bad days. How to Live the Rest of Your Life Without Having Another Bad Day.
After becoming a paraplegic in a skiing accident, Hunter was told he would have good days and bad days. He decided differently. Hunter shares the real source of joy and the truths that can get you through any tough day.
Angus University Sessions
Saturday
Commercial Cattlemen’s’ Session
3:30 p.m.
Capturing Value in an Evolving Marketplace
The value in today’s marketplace is not the same as it was five years ago. How can commercial cattleman capitalize on market signals? How can seedstock producers play a role in helping their customers leverage the value of superior Angus genetics?
Sunday
Angus MediaSM Marketing Summit
Reach new customers, tell your story, and leverage the right tools to get the job done. Angus Media’s team of experts will help you think about marketing from a new perspective – offering strategies to turn minor adjustments into major gains.
9:45 a.m.
Video: Your “Get to Know You” Tool
Speakers: Cate Doubet, Hannah Nixon
Show your customers what your cattle operation is all about. Unlock the creative process behind video marketing and how to make your story stand out. You’ll learn everything from how to prepare for a professional video shoot to the best ways to get eyeballs on that video when it’s complete.
10:45 a.m.
P2P: Your Portal to Success
Speakers: Grace Sanburg, Brooke Vincent
Explore Angus Media’s Pasture to Publish portal to elevate your sale day prep. From sale books to online events and even private treaty offerings, P2P gives you specialized tools to customize your sale book, view your analytics, get live EPDs on your materials and push people to your offerings. Leave this session feeling empowered to harness this unique-to-Angus option.
11:45 a.m.
A Refresh: Evolve Your Brand
Speakers: Ryann Kats, Megan Silveira
In a world driven by technology and change, it pays to keep your brand relevant. Keep the solid reputation, ditch the dated materials. Learn how tweaks to your marketing —everything from small refreshes to a full redesign — can keep you competitive.
Herd Rebuilding
Traditionally, herd rebuilding has allowed the cattle industry to make significant genetic gains. Do you have a road map to ensure your operation can capitalize on the opportunity?
9:45 a.m.
Begin with the End in Mind
Speaker: Nevil Speer, Industry Consultant
How do we balance the demands of the industry, select genetics that drive maternal and terminal traits and use this next market swing to push the quality of cattle higher, together?
10:45 a.m.
A Toolbox for You and Your Customers
Speakers: Esther Tarpoff, Director of Performance Programs, American Angus Association; Kelli Retallick-Riley, President of Angus Genetics Inc.
What’s new in the toolbox? Better understand the programs created to help you and your commercial customers leverage Angus genetics. We’ll look at EPDs, $Indexes and their relationship to AngusLinkSM Maternal Score and GeneMax® Advantage™ indexes – equipping you to better serve your customers.
11:45 a.m.
Putting it All into Practice: Producer Panel
What does the road map for commercial Angus producers look like? What are they selecting for and how can breeders help them get there? Join us for a dynamic conversation with three commercial producers from diverse operations to explore these questions.
Diversification – Ranch to Table
New revenue streams can allow space for younger generations to come home to the operation or provide the security to take risks where you otherwise wouldn’t.
Is the Certified Angus Beef® Ranch to Table program right for you?
9:45 a.m.
Ranch to Table: Selling Beef with the Label
Speakers: Kara Lee, Certified Angus Beef; Rob Phillips, RL Valley Launch
More and more beef consumers are looking to buy from their local rancher. Explore the demands of direct-to-consumer beef sales. Is Certified Angus Beef’s Ranch to Table program right for you?
10:45 a.m.
Stacking Carbon: Engineered and Nature Based Solutions
Speaker: Anson Howard, Uhl Fitzsimons, PLLC
Are soil carbon storage contracts an untapped revenue stream for your operation? Discover the opportunities, realities, and legalities of leveraging your land in the carbon market. You’ll walk away with a check list to help you protect your interests.
11:45 a.m.
Cost-Sharing Conservation
Speaker: Billy Gascoigne, Ducks Unlimited
Improve conservation on your land and take advantage of alternative revenue opportunities in the form of cost-sharing. Discover ways to make needed updates to your operation without taking on the full financial burden.
Succession Planning
Speaker: Shannon Ferrell, Oklahoma State University
Planning for life after the ranch can be a hard conversation to start. Let’s start it together – with simple steps to help you explore the options, choose the right one for your family, and lay the groundwork to create peace of mind.
Convention-goers are encouraged to attend all three sessions in this track to derive the most value out of the topic.
9:45 a.m.
The Basics – Six Estate Tools EVERY Rancher Needs
Don’t put off the basics. Succession looks different to everyone, but there are six estate tools that every family should have in place to ensure there is an opportunity to choose a path that fits.
10:45 a.m.
Build a Legacy with Farm Transition Planning
Once you’ve got the tools in place, how do you use them? This session will help you put together a framework that will not just shift assets from one generation to the next but set both up for success.
11:45 a.m.
Tools of the Transition Trade
Give your successor a great deal to help them get started while also harvesting your hard-earned business equity? Discover tools from business entities to help exiting and incoming generations strike a balance that works for everyone involved.
More Education
BQA Training
Saturday, Nov. 2
9:30 a.m. – 12:00 p.m.
Beef Quality Assurance certification shows you care for your cattle, your land and your people. Don’t miss the BQA training at Angus Convention, where you’ll hear from Dr. Jason Smith, Texas A&M AgriLife Extension, about the best management practices with the most opportunity for improvement. Registration is encouraged for the BQA Training when you register for Angus Convention.
The first 50 people at the BQA Training will receive a $100 voucher to shop at the Certified Angus Beef Store while at Angus Convention. Plus, training attendees will be entered to win a Yeti® cooler filled with Certified Angus Beef swag. The winner will be announced at the BQA Bash that evening.
Get BQA’d at Angus Convention—Brought to you by Certified Angus Beef and Sysco.
BQA Bash
Saturday, Nov. 2
5:30 p.m. – 7:00 p.m.
You’re invited to celebrate raising beef the right way at the BQA Bash. Enjoy live music, food drinks, hat cleaning services and boot shiners on Saturday night from 5:30 to 7:00 p.m. on the 2nd-floor atrium of the Omni. Bonus: One attendee will win a custom Standard Hat Works 100% pure beaver felt hat.
Not BQA certified? Join us at the BQA training Sat., Nov. 2, from 9:30 a.m. to 12:00 p.m. at the Fort Worth Convention Center or complete your certification online.
BQA certification not required for entry.
The BQA Bash is brought to you by Certified Angus Beef and Sysco as part of its Raised with Respect™ campaign.
Tours
Tour tickets are limited so book when you register to ensure your spot!
National Angus Tour
Friday, Nov. 1
7:30 a.m. – 5 p.m.
The National Angus Tour is an annual favorite for American Angus Association members, allowing them to travel the countryside, visit with new and old friends and experience the Angus breed in a landscape different than their own. The Texas Angus Association will host this year’s National Angus Tour with stops at:
- Cox Ranch - Over the last 40 years, Cox Ranch has developed two of the leading programs for registered Angus cattle and racing American Quarter Horses.
- Vytelle Corporate Laboratory - Vytelle is a precision livestock company reshaping how cattle producers worldwide optimize their herds. See their solutions firsthand.
- Teskey’s - From the ranch to the rodeo, Teskey’s is a Texas destination for the whole family!
Length: Approximately 7 hours
Includes: Tour, lunch and bus transportation from the convention center
Cost: $75 per person
Beef Blitz
Friday, Nov. 1
8 a.m. – 5 p.m.
Attendees will enjoy a day visiting Certified Angus Beef® brand partners in the Dallas-Fort Worth area. The Beef Blitz is a behind the scenes look at the foodservice and retail world, showing how progressive technology and merchandising offer consumers the best eating experience with the best Angus beef.
Length: Approximately 7 hours
Includes: Tour, lunch and bus transportation from the convention center
Cost: $50 per person
