Convention Schedule

Thursday, November 3

3 p.m. - 7 p.m. Registration Open

Friday, November 4

6 a.m. - 5 p.m. Registration Open
8 a.m. - 5 p.m. National Angus Tour (ticketed event)
8 a.m. - 5 p.m. Certified Angus Beef® Beef Blitz Tour (ticketed event)
8 a.m. - 3 p.m. Trade Show Move-In
5 p.m. - 7 p.m. Trade Show Grand Opening and Welcome Reception

Saturday, November 5

6:30 a.m. - 5 p.m. Registration Open
8 a.m. Opening General Session: Exploring Your Potential
9:30 a.m. - 3:30 p.m. Trade Show Open
10 a.m. Angus University in the Priefert Cattle Demo Area, sponsored by Zoetis
10:30 a.m. - 12 p.m. Skillathon Contest Open
11:30 a.m. - 1 p.m. Lunch in the Trade Show, featuring the Certified Angus Beef® brand
1 p.m. General Session #2: Exploring More Opportunities
2 p.m. - 3:15 p.m. American Angus Auxiliary Annual Meeting
3:30 p.m. American Angus Association Board of Directors Candidate Forum
3:30 p.m. Angus University: Capturing Value Commercial Cattlemen’s Session
5:30 p.m. - 7 p.m. State Caucuses

Sunday, November 6

7:30 a.m. - 7 p.m. Registration Open
7:30 a.m. American Angus Auxiliary Breakfast
8 a.m. Cowboy Church
8:30 a.m. General Session #3: Exploring New Avenues, sponsored by Zoetis
9:45 a.m. - 12:30 p.m. Angus University Educational Workshops
9 a.m. - 11:30 a.m. Miss American Angus Speeches
12:00 p.m. - 5 p.m. Trade Show Open
12 p.m. - 3 p.m. Skillathon Contest Open
12 p.m. - 1:30 p.m. Lunch in the Trade Show, featuring the Certified Angus Beef® brand
4:45 p.m. Grand Prize Giveaways in the Trade Show
5 p.m. - 6 p.m. Past Presidents and Directors Reception
5 p.m. - 6 p.m. Young Cattlemen's Reception
6 p.m. American Angus Association Awards Dinner and Reception

Monday, November 7

7 a.m. - 10 a.m. Registration Open
7 a.m. - 1 p.m. Trade Show Move Out
8 a.m. 139th Annual Convention of Delegates

Keynote Sessions


8:00 a.m.
Opening General Session: Exploring Your Potential 

Angus and You
Association CEO Mark McCully discusses the trends within the beef industry and the opportunities for Angus members and commercial cattlemen.  

Beef Industry Perspectives
In the ever-changing world of the beef industry, these leaders will discuss what they see on the horizon for cattle producers. How will the industry change? What are the drivers for those changes and how can independent cattle producers affect their own future? 

Moderator: Mark McCully, Association CEO

Panelists Include:
Joe Goggins – Vermillion Ranch and Northern Livestock Video Auction
Ed Greiman – Greiman Brothers, Upper Iowa Beef
Mark Gardiner – Gardiner Angus Ranch, U.S. Premium Beef
Matt Perrier – Dalebanks Angus
Jerry Connealy – Connealy Angus, American Angus Association Board of Directors


1:00 p.m.
General Session #2: Exploring More Opportunities

Genetics for the Future
AGI President Kelli Retallick-Riley discusses the newest tool to be released by AGI and how Angus breeders will be able to use the new Longevity EPD.  

Genetic Perspectives
Every year we learn more about genetics and how we can develop tools to take advantage of those advancements. What research is being done that will benefit cattlemen? How are genetic tools evaluated for their usefulness?

Moderator: Kelli Retallick-Riley

Panelists Include:
Larry Keuhn – USDA Meat Animal Research Center
Andre Garcia – American Angus Association
Alan Miller – Prairie View Farm, Association Board of Directors



8:00 a.m.
General Session #3: Exploring New Avenues
Sponsored by:   

What Consumers Want
CAB President John Stika shares how consumers have changed in the nearly 45 years since the brand began.  

Consumer Perspectives
It’s no secret that today’s consumer is demanding and expects more than ever before. What are brand partners asking for? Why does it matter to the cattleman?

Moderator: John Stika, Certified Angus Beef

Panelists Include:
Danette Amstein - Midan Marketing 
Abram Babcock – Adams Land and Cattle
Jonathan Perry – Deer Valley Farms, Certified Angus Beef Board of Directors Chairman

Certified Angus Beef Brand Update 
Stika shares insight on where the brand is at for FY2022.



Track 1: All Things Angus

$Values 101

Speaker: Kelli Retallick, Esther McCabe
You know about $Values, but what do they mean? How do you apply them to your herd? Grab your seat for this session that answers some of the most asked questions about these Angus economic values.

Your Angus Toolbox

Why fit in when you can stand out? Where wrenches and pliers meets tools and services, the Association has a wide variety of opportunities to help you differentiate your operation from the rest. Tune in to learn what programs can get you off the beaten path.

High Altitude Disease and PAP

You know it as Brisket Disease. What do we know about it? How should PAP scores and Angus PAP EPDs be utilized together to help breeders at high altitudes? How can a breeder talk to commercial producers about it?

Track 2: Production Practices

Developing a Grazing Plan

Make the most of your most precious resource: forage. It’s imperative in years like the present, but it also impacts your bottom line. Put pen to paper on how to extend grazing resources through management practices and new developments.

Management Tools to Maximize Reproduction

Speaker: Dr. Frank White, Elanco Animal Health
Vaccination and nutrition impact reproductive success. But, how do they work together? Learn how utilizing both modified-live and killed vaccines can set your cattle up for a lifetime of elevated immunity while improving body condition scores.

Advancements In Reproductive Technology

Your goal: get more cows bred. It can have a big influence on the productivity and profitability of your herd. Hear the latest in breeding technology, along with best practices for AI, synchronization and IVF.

Track 3: Mind Over Marketing

Tech Talk

Speaker: Alex Blake and Hannah Frobose, Angus Media
Don’t let the digital era get you down. From retargeting to SEO and a different kind of AI, learn what will make the biggest impact on your operation. Explore the latest technology and trends in marketing from some of the beef industry’s best.

Reading Into the Research

Speaker: Brett Spader and Jenna Kauzlarich, Angus Media
What are your customers really looking for? Who are they? And, what exactly do they do on their operations? Dive deep into the latest market research study done by Angus Media and capture your customer base better than ever before.

Small Herd, Big Opportunity

You can’t take any chances. Take advantage of opportunities that help put your herd on the map. Sit in on this session to learn about tools and resources to help you succeed, even at a small scale. Listen in from breeders who have been in your shoes and how they made a name for themselves.

Track 4: The Consumer Marketplace

It’s Not Always Steak and Potatoes

Speaker: Danette Amstein, Midan Marketing
Meat consumption is changing. Are the trends of the pandemic here to stay? Will at-home cooking continue? And most importantly, how does that affect brands like Certified Angus Beef?

ABCs of CAB®

Speakers: Paul Dykstra and Kara Lee, Certified Angus Beef
How do you as an Angus breeder play a role in the Certified Angus Beef® brand? How does CAB affect what you do? Explore the basics behind the brand and how it became to be the largest branded beef program worldwide.

Capturing Carcass Value

Speaker: Daniel and Diana Clark, Certified Angus Beef
There can be hundreds of dollars in value difference between animals of the same weight.  Certified Angus Beef® brand experts will break down the math and provide a behind-the-scenes look at what is driving premiums in the marketplace.

Chuteside Best Practices: Cattle Demo Area

Chuteside Best Practices

Animal Health and Record Keeping — Saturday

When working cattle, your stress level can be high. Join us for this hands-on demonstration to make those days as smooth as possible. What are the best ways to keep you and your cattle safe? How can you ensure your animal health products will be used properly? What do you need to keep track of and how?

Chuteside Best Practices

Data Collection — Sunday

Speaker: Esther McCabe
We know the value of collecting data, but are we doing it properly? Do you need a refresher on how to consistently collect and turn in the best data for body condition, foot scores, udder scores and more? What data should you collect and when? Grab your phone and compare your scores to the experts.

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