Thursday, November 2

10:00 a.m. - 5:00 p.m. Trade Show Move-in
8:30 a.m. Kennedy Space Center Tour (ticketed)
3:00 p.m. - 7:00 p.m. Registration Open

Friday, November 3

6 a.m. - 5 p.m. Registration Open
8 a.m. - 5 p.m. National Angus Tour - ticketed
8 a.m. - 5 p.m. Beef Blitz - ticketed
8 a.m. - 3 p.m. Trade Show Move-in
5 p.m. - 7 p.m. Trade Show Grand Opening and Welcome Reception

Saturday, November 4

6:30 a.m. - 5:00 p.m. Registration Open
8:00 a.m. - 9:30 a.m. Opening General Session : Innovation – Start with the end in Mind
9:30 a.m. - 3:30 p.m. Trade Show Open
9:30 a.m. - 12:00 p.m. BQA Certification
9:30 a.m. - 10:00 a.m. AAA Q&A: AAA Login Overview & Helpful Tips
10:15 a.m. - 10:45 a.m. AAA Q&A: Inventory Reporting
10:30 a.m. - 12:00 p.m. Skillathon
11:00 a.m. - 11:30 a.m. Crystalyx Alltech Learning Lounge: Supplementation Strategies to Maximize Genetic Potential
11:45 a.m. - 12:15 p.m. 701x Learning Lounge: Maximize Breeding Performance & Herd Profitability with Technology
11:30 a.m. - 1:00 p.m. Lunch on the Terrace
12:30 p.m. - 1:00 p.m. AAA Q&A: AngusLink
1:00 p.m. - 2:30 p.m. General Session #2: Innovations in Genomics
2:00 p.m. - 3:15 p.m. American Angus Auxiliary Annual Meeting
2:30 p.m. - 3:00 p.m. Corn Growers Cattlemen’s Education Series: Managing Risk & Optimizing Profits with Cattle & Corn
3:15 p.m. - 3:45 p.m. AAA Q&A: All Things DNA
3:30 p.m. - 5:30 p.m. American Angus Association Board of Directors Candidate Forum
3:30 p.m. - 5:30 p.m. Angus University: Capturing Value Session
5:30 p.m. - 7:00 p.m. BQA Bash (must have BQA card)
7:30 p.m. - 9:00 p.m. Candidate Reception

Sunday, November 5

7:30 a.m. - 7 p.m. Registration Open
7:30 a.m. - 8:30 a.m. American Angus Auxiliary Breakfast (ticketed event)
7:45 a.m. - 8:15 a.m. Cowboy Church
8:30 a.m. - 9:30 a.m. General Session #3: Innovations at Angus
9:45 a.m. - 12:30 p.m. Angus University Workshops
9:00 a.m. - 11:30 a.m. Miss American Angus Speeches
12:00 p.m. - 5:00 p.m. Trade Show Open
12:00 p.m. - 3:00 p.m. Skillathon Open
12:00 p.m. - 1:30 p.m. Lunch on the Terrace featuring Certified Angus Beef
1:30 p.m. - 2:00 p.m. Trans Ova Learning Lounge: Take Your Rockstars from Irreplaceable to Replaceable
2:15 p.m. - 2:45 p.m. Neogen Learning Lounge: AngusGS is on Part of your Playbook
3:00 p.m. - 3:30 p.m. AAA Q&A: AAA Login Data Submission
3:45 p.m. - 4:15 p.m. AAA Q&A: AAA Login Reports & Interactive Tools
4:45 p.m. Grand Prize Giveaways in Tradeshow
5:00 p.m. - 6:00 p.m. Past Presidents and Directors Reception (invitation only)
5:00 p.m. - 6:00 p.m. Young Cattlemen's Reception (ticketed event)
5:00 p.m. - 9:00 p.m. Trade Show Move Out
6:00 p.m. - 9:00 p.m. American Angus Association Awards Night Reception and Dinner (ticketed event)

Monday, November 6

7:00 a.m. - 9:00 a.m. Registration Open
7:00 a.m. - 1:00 p.m. Trade Show Move out
7:00 a.m. - 9:00 a.m. Brunch
8:00 a.m. 140th Convention of Delegates of the American Angus Association

Keynote Sessions


8-9:30 a.m.
Opening General Session: Innovation – Start with the End in Mind
Keynote Speakers: Mark McCully, CEO, American Angus Association®; John Stika, President, Certified Angus Beef®

Consumers go to the meat counter every day and choose Certified Angus Beef® brand products. But there’s more to the story than just putting a steak in a case. Quite literally, the brand changed the way the beef industry markets beef to the consumer, but innovation continues. From changes in product merchandising and marketing to adaptions for culinary trends and food service distribution, the CAB brand continues to meet the needs of the consumer and its licensee partners. And ultimately, those innovations drive the demand for registered Angus cattle.


1:00 p.m. - 2:30 p.m.
General Session 2: Innovations in Genomics
Keynote Speakers: Kristin Brogaard, Co-Founder & CSO, Inherent Biosciences; Debbie Plouffe, VP of Business Development, Center for Aquaculture Technologies; Kelli Retallick-Riley, President, AGI.

Genomics has transformed how we think about breeding cattle today. But it’s not just the Angus world that has seen change. Human genomics has affected the way we study human biology and improved the practice of medicine. Aquaculture is taking innovative steps, as well. We’ll hear from experts in those areas and have a panel discussing diving into how the areas can learn from each other. What are the latest innovations in genomics? What has genomics accomplished? How will it be used in the future?



8:30-9:30 a.m.
General Session 3: Innovations at Angus
Keynote Speakers: Jaclyn Upperman, Executive Director, Angus Foundation; Clay Zwilling, President, Angus Media; Kelli Retallick-Riley, President, AGI; John Stika, President, Certified Angus Beef®

Embracing cutting edge research and equipping breeders with the latest tools, Angus breeders can set themselves apart from other genetic providers. Join us in celebrating the remarkable accomplishments of the Angus Family over the past year and discover the promising horizons that lie ahead.


Angus University Workshops

Track 1: Angus Media Marketing Summit

Your Customers Have Options — Be First on Their List

9:45 – 10:30 a.m.
Speakers: Ryann Kats & Rachel Witt

Get more bull buyers by creating marketing messages that work, building brand awareness and inspiring customers to reach out. Cattlemen see brands every day, why not make sure they’re seeing

So, You Think You Know Your Customers?

10:45-11:30 a.m.
Speakers: Mackenzie Brewer & Megan Silveira

As media consumption changes, make certain you’re keeping up. Our market research details who is buying, how they make those decisions and where you should place your marketing focus as a result.

Different Sales, Different Strategies — Match Your Marketing to Your Goals and Budget

11:45 a.m. – 12:30 p.m.
Speakers: Grace Sanburg & Hannah Frobose

Whether you host a traditional sale or sell by private treaty, this session is for you. Learn to stand out with creative strategies and out-of-the box thinking while getting the most out of your marketing budget.

Track 2: Beef Industry Insights

The Audit You Want To Know About

9:45 – 10:30 a.m.
Speakers: Josh White & Michaela Clowser
When the word “audit” comes up, it can give you heartburn. But the National Beef Quality Audit is different. The report, conducted every five years since 1991, tell us exactly how the beef industry is doing and assesses progress on a variety of production issues that ultimately affect consumer demand for beef.

Industry Insights

10:45-11:30 a.m.
Speaker: Clay Zwilling
You have plenty to focus on in your operation without being overwhelmed with data. The team at Angus Media has cut the clutter and partnered with Cattle Fax to provide you with the latest information, from industry trends to priority traits and everything in between. Learn about the latest information that is key to helping you make strategic decisions for the future.

AI Best Practices

11:45 a.m. – 12:30 p.m.
Speaker: Pedro Fonte
Artificial insemination can give breeders of any size access to the best genetics. Make sure you are set up for success and high conception rates with these tips from experts.


Track 3: Caring for your Herd

Healthy Heifers

9:45 – 10:30 a.m.
Speaker: Dr. Lee Jones
There are challenges with growing replacement heifers but the rewards are numerous and so are the long-term rewards. For health and reproductive success, development begins early in life. Join this session for strategies for replacement heifer health, performance and longevity.



Fly Control

10:45-11:30 a.m.
Speaker: Casey White, Central Life Sciences
The menace of all cattlemen: flies. Why do some methods work and others don’t? Learn about the feeding, resting and mating habits of flies so you can help gain control on your operation.



Dystocia Dilemmas

11:45 a.m. – 12:30 p.m.
Speaker: Todd Thrift
No cattleman wants to think about calving difficulties. However, being prepared for the unexpected is always a good plan. Using a demonstration model, this hands-on demonstration will help you learn what you can handle yourself and when to call in the experts.



Track 4: All Things Angus

Staying Power

9:45 – 10:30 a.m.
Speakers: Kelli Retallick-Riley & Esther Tarpoff
Maternal means different things to different cattlemen, but there is no doubt it is important. This question and answer session allows members to dive into questions about the Functional Longevity Research EPD.




Taking Producers from Ranch to Table

10:45-11:30 a.m.
Speaker: Kara Lee
The Certified Angus Beef ® brand has long added value for producers through live cattle marketing. For the first time ever, CAB has a program that puts the brand directly into the hands of farmers and ranchers. CAB’s new Ranch to Table line extension allows Association members the opportunity to access carcass certification and CAB branding for their own direct-to-consumer beef business.



Accuracy Matters

11:45 a.m. – 12:30 p.m.
Speaker: Andre Garcia
Good data in = good data out. Collecting accurate data, utilizing genomics, and employing the best software and methodology helps provide most predictive evaluation tools for you to use. This session will examine why EPD accuracy is important to make good breeding decisions, and how genomics in relation to that phenotypic data work together for accurate EPDs.




More Education

Get BQA’d at Angus Convention

Saturday, November 4
9:30 a.m. - 12:00 p.m.

Beef Quality Assurance certification shows you care for your cattle, your land and your people. Register for the BQA Training when you register for Convention.

Already BQA certified? You’re invited to the BQA Bash, an event exclusive for anyone who is BQA certified. Attend the BQA Training Saturday morning or complete the online training before you get to Orlando to attend the BQA Bash. You must show your current BQA certificate (a picture of it works too) to get in the BQA Bash. When? Saturday, November 4, 5:30 p.m. to 7:00 p.m. on the Terrace.

Get BQA’d at Angus Convention – Brought to you by Certified Angus Beef and Sysco, in collaboration with Florida Beef Council and the American Angus Association.


Capturing Value Panel

Saturday, November 4
3:30 p.m. - 5:30 p.m.

Producers across the beef production system are losing out on potential premiums. We’re gathering four uniquely qualified panelists to join you in Orlando for a discussion on Capturing Value. Hear from professionals in the seedstock, feeder, and marketing sectors on how their successes can inspire you to claim your competitive edge in the marketplace and capture value on the investments you’ve made in registered Angus genetics.


  • Doug Stanton, IMI
  • Tracy Woods, 44 Farms
  •  Lydia Yon, Yon Family Farms
  • Travis Mitchell, South Carolina Cattlemen’s Association and Clemson Extension


YOU bring the questions and Angus staff will bring the answers during these scheduled Open Q&A sessions in the Priefert Demo Area in the Trade Show. We’ll have multiple sessions on AAA Login plus Inventory Reporting and AngusLink. Come ready to ask and learn in these interactive sessions.

AAA Login Overview and Helpful Tips

Saturday, November 4
9:30-10 a.m
Speaker: Melissa Hanway

Whether you are a new or skilled AAA Login user join us to learn more about tools, preferences and settings that can help you maximize your AAA Login experience. Bring your questions to get the most out of this interactive session!


Inventory Reporting

Saturday, November 4
10:15-10:45 a.m.

Speakers: Esther Tarpoff and Devin Jacobs

Whole herd reporting provides the most useful information for selection tools. Members participating in Inventory Reporting are dedicated to providing complete female production records on their cowherd, which better characterizes maternal traits. If you are interested in being among those dedicated to improving maternal selection tools, come learn more about Inventory Reporting. Bring your questions for this interactive Q&A!



Saturday, November 4

Speakers: Troy Marshall and Doug Stanton of IMI

Value-added programs like AngusVerifiedSM and the Genetic Merit ScorecardSM help cattle stand out, but what’s the enrollment process like? What do the scorecard numbers really mean? How do cattle qualify, and what kind of premiums are being paid for these cattle in the marketplace? Help both you or your buyers amplify selling options and come ask your questions about AngusLinkSM value-added programs.


All Things DNA

Saturday, November 4
3:15-3:45 p.m.
Speakers: Gayla Fuston

Ever wonder why do we parent verify or what types of samples do we accept? Or what do I do if I need to change something on an registered animal’s pedigree? Or simply how do I order DNA testing? Bring your questions to this interactive session designed to help you get the most out of your DNA.


AAA Login Data Submission

Sunday, November 5
3-3:30 p.m.
Speaker: Melissa Hanway

Ever wonder where to go to submit a registration? Or why can’t I transfer an animal online? AAA Login is your one stop shop to view or submit data anywhere, anytime. Join us as we answer your questions and provide an overview of performance, registration and transfer submissions in AAA Login.


AAA Login Reports and Interactive Tools

Sunday, November 5
3:45-4:15 p.m.
Speaker: Melissa Hanway

Did you know that AAA Login allows you to conveniently create customized reports? Whether you are preparing for sale day or working to make management decisions, AAA Login has tools allowing you to efficiently analyze and interpret your herd’s data. Join us for an interactive Q&A session focusing on AAA Login Reports.


Learning Lounge Sessions

Crystalyx Alltech: Supplementation Strategies to Maximize Genetic Potential

Saturday, November 4
11-11:30 a.m.
Speakers: Laurentia VanRensburg and Ryan Bapst

You’ve invested in the genetics. Make sure you’re feeding to capitalize on your investment. Learn more about trace mineral nutrition and how to achieve your herd’s greatest genetic potential.


701x Autonomous Rancher: Maximizing Breeding Performance & Herd Profitability with Technology

Saturday, November 4
11:45 a.m. - 12:15 p.m.
Speaker: Kevin Biffert

Join 701x President and CEO, Kevin Biffert, as he shares real-life scenarios of how poor bull performance has easily been identified using 701x technology. By identifying poor bull performance early, breeding rates were unaffected and herd profitability was increased.  



Corn Growers Cattlemen’s Education Series: Managing Risk and Optimizing Profits with Cattle & Corn

Saturday, November 4
2:30-3 p.m.

Farmers and cattle producers largely benefit from one another, and diversified crop and livestock producers have for decades known the value of “walking corn off the farm” in the form of livestock. Join NCBA and NCGA to learn more about how these two organizations work together to increase opportunities for farmers.


Trans Ova: Take your Rockstars from Irreplaceable to Replaceable

Sunday, November 5
1:30 – 2 p.m.

Speakers: Diane Broek, Advanced Technology Sales and Production Manager

Cloning technology is no longer exclusive to high-tech labs. This technology is available for producers to utilize on their operations – speeding up genetic advancement. Join Trans Ova’s Diane Broek to hear about the opportunities through cloning technology to take your Rockstars from irreplaceable to replaceable.


Neogen: AngusGS is one Part of Your Playbook

Sunday, November 5
2:15-2:45 p.m.
Speaker: Dr. Paige Pratt

Genomic or DNA testing is a fundamental part of raising cattle in our modern industry. But do you really know how to utilize testing and what AngusGS can do for your operation and ensuring you have the right teammates in your herd? 




Spots on tours are limited so book early when registering for general convention registration.

Kennedy Space Center

Thursday, Nov. 2

Highlighting the journey of discovery and history-making achievements, participants will travel to the headquarters of modern exploration at Cape Canaveral, the home of the Kennedy Space Center. A behind the gates bus tour to the Apollo/Saturn V Center showcases historic space exploration along with details of day-to-day Kennedy Space Center operations.

Length: Approximately 7 hours
Includes: Admission, all films and shows, a meal voucher and bus transportation from the headquarters hotel
Cost: $180 per person


National Angus Tour

Friday, Nov. 3

An annual tradition for many breeders, this year’s tour includes Deseret Ranch and Kempfer Cattle Company. Deseret uses a three-way rotational breeding system with Angus, Brahman, Simmental, Red Poll and South Devon to maximize the adaptability to Florida’s sub-tropical climate. Kempfer Cattle Company consists of three separate commercial herds of Brahman, Angus and Shorthorn, but all with Brahman influence to fit in the environment.

Length: Approximately 7 hours
Includes: Includes the tour, lunch and bus transportation from the headquarters hotel
Cost: $75 per person

National Angus Tour

Beef Blitz

Friday, Nov. 3

One of the most popular tours every year, the Beef Blitz provides attendees with a closer look at how beef makes its way to consumers. See how the quality of Angus beef that starts at the ranch adds value to users further down the supply chain. Get an inside look at Certified Angus Beef ® brand licensees and how they leverage the logo for more customer loyalty.

Length: Approximately 7 hours
Includes: Tour, lunch and bus transportation from the headquarters hotel
Cost: $50 per person

Beef Blitz

Orlando Attractions

In addition to the organized tours, Disney World and Universal Studios are just minutes from the Rosen Shingle Creek Hotel.

Click the links below to plan your family’s adventure to Disney World and Universal Studios.

Disney World
Universal Orlando

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